Jim Morrow got his start in 1970 with San Diego Gas and Electric (SDG&E). During that time, developers were beginning to realize that their superintendents did not understand the rules and regulations associated with coordinating dry utilities.

Jim saw an opportunity to educate developers, challenge the status quo and advocate for fairness in the industry, so he parted ways with SDG&E and set off on a path that would eventually lead to founding Morrow Management in 2001.

In over four decades, through serving as Principal or Managing Partner of several dry utility consulting firms, Jim has established a reputation of integrity, professionalism and expertise in the industry. He founded Morrow Management on an impressive track record of providing exemplary results and successfully challenging the status quo with regard to design criteria and rule, regulation and policy implementation.